fashion + beauty + insider interviews + est 2006

Monday, May 28, 2007

CAN THIS FACE MAKE YOU BUY REEBOKS?

daddy yankee is making fashion history.

that's what reebok is hoping. that's why they've signed daddy yankee, the super-famous puerto rican rapper. he will be the face of their custom sneakers label, which allows customers to create personalized sneakers. daddy yankee told wgsn, "it's the first time in history that reebok has used a celeb ro promote their custom snekers and I feel very blessed that they picked a real latino." verdad.

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